Role of Content Marketing and it’s Potential on Lead Generation

  title={Role of Content Marketing and it’s Potential on Lead Generation},
  author={Aryik Gupta and Nayana Nimkar},
  journal={Annals of Tropical Medicine and Public Health},
Background:In this fast-moving information driven world, certainly the marketing strategy is inclining towards digital marketing from traditional marketing. This new strategy focuses on creating customer relationships by building trust and making them loyal. To identify the way the consumers engages themselves with the content, is beneficial for every enterprise in implementing great content marketing techniques. The objective of this research is to identify about the type of content that the… Expand

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