Role modelling unhealthy behaviours: food and drink sponsorship of peak sporting organisations.

@article{Kelly2011RoleMU,
  title={Role modelling unhealthy behaviours: food and drink sponsorship of peak sporting organisations.},
  author={Bridget Kelly and Louise A. Baur and Adrian Bauman and Ben John Smith and Shaimaa M. M. Saleh and Lesley A King and Kathy Chapman},
  journal={Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals},
  year={2011},
  volume={22 1},
  pages={72-5}
}
ISSUE ADDRESSED Organised sport provides an important setting for health promotion. Peak sporting organisations have a role in assisting and overseeing sports clubs, including providing funding opportunities. As such, sponsorship of these organisations may influence the funding of community sport. This study aimed to describe the nature and scope of peak sporting organisations' sponsorship, and particularly food and beverage company sponsors. METHODS An analysis of national and state sporting… CONTINUE READING