Role and Impact of Involvement and Enhanced Threat in Resistance

@inproceedings{Pfau2010RoleAI,
  title={Role and Impact of Involvement and Enhanced Threat in Resistance},
  author={Michael Pfau and John Andrew Banas and Shane M. Semmler and Leslie Deatrick and Lindsay T. Lane and Alicia Marie Mason and Elizabeth A. Craig and Gwen Nisbett and Jill Cornelius Underhill},
  year={2010}
}
This study examined the relative impact of outcome-relevant (OR), value-relevant (VR), and impression-relevant (IR) involvement on resistance to influence and whether it is possible to enhance elicited threat levels and, if so, to what effect on resistance to counterattitudinal attacks. An experiment was conducted featuring 281 participants. Results indicated that both OR and VR involvement functioned similarly. They both bypassed threat and counterarguing, instead exerting direct impacts on… CONTINUE READING

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