Roadmap to a tobacco epidemic: transnational tobacco companies invade Indonesia

@article{Hurt2011RoadmapTA,
  title={Roadmap to a tobacco epidemic: transnational tobacco companies invade Indonesia},
  author={Richard D. Hurt and Jon O. Ebbert and Anhari Achadi and Ivana T. Croghan},
  journal={Tobacco Control},
  year={2011},
  volume={21},
  pages={306 - 312}
}
Background Indonesia is the world's fifth largest cigarette market in the world but for decades, transnational tobacco companies (TTCs) have had limited success infiltrating this market, due to their inability to compete in the kretek market. Kreteks are clove/tobacco cigarettes that most Indonesians smoke. Objective To determine how Phillip Morris International (PMI) and British American Tobacco (BAT) have now successfully achieved a substantial market presence in Indonesia. Methods We… 
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