Ritual Abuse, Hot Air, and Missed Opportunities

  title={Ritual Abuse, Hot Air, and Missed Opportunities},
  author={Michael Crichton},
  pages={1461 - 1463}
Scientists dislike negative portrayals of scientists and scientific research in the media. However, a closer examination reveals that these media images are inevitable and probably cannot be changed. Science should turn instead to practical steps to improve its image with the public. 

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While popular culture is generally acknowledged to have some impact on public opinion of science, attempts to evaluate this relationship have focused largely on how the public perceives science,