Risks of meat: the relative impact of cognitive, affective and moral concerns

@article{Berndsen2005RisksOM,
  title={Risks of meat: the relative impact of cognitive, affective and moral concerns},
  author={M. Berndsen and J. Pligt},
  journal={Appetite},
  year={2005},
  volume={44},
  pages={195-205}
}
The purpose of the present research was, first, to examine the impact of particular perspectives (Study 1: cognitive and affective; Study 2: moral) on the perception and acceptance of risks associated with meat consumption, and intention to reduce meat consumption in the future. The first study showed that an affective focus generally had a stronger impact on risk perception and acceptance, and intention to reduce meat consumption, than a more cognitive focus. Moreover, moral considerations had… Expand
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