Corpus ID: 151124655

Risk communication basics

  title={Risk communication basics},
  author={Philip Corrado},
  • Philip Corrado
  • Published 1995
  • Psychology
  • In low-trust, high-concern situations, 50% of your credibility comes from perceived empathy and caring, demonstrated in the first 30 s you come in contact with someone. There is no second chance for a first impression. These and other principles contained in this paper provide you with a basic level of understanding of risk communication. The principles identified are time-tested caveats and will assist you in effectively communicating technical information. 

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