Risk as Feelings

@inproceedings{Loewenstein2001RiskAF,
  title={Risk as Feelings},
  author={George F. Loewenstein and Elke U. Weber and Christopher K. Hsee},
  booktitle={Psychological bulletin},
  year={2001}
}
Virtually all current theories of choice under risk or uncertainty are cognitive and consequentialist. They assume that people assess the desirability and likelihood of possible outcomes of choice alternatives and integrate this information through some type of expectation-based calculus to arrive at a decision. The authors propose an alternative theoretical perspective, the risk-as-feelings hypothesis, that highlights the role of affect experienced at the moment of decision making. Drawing on… Expand
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