Rise and Fall-or Transformation ? The Evolution of Strategic Planning at the General Electric Company , 1940 e 2006

  title={Rise and Fall-or Transformation ? The Evolution of Strategic Planning at the General Electric Company , 1940 e 2006},
  author={William Ocasio and John K. Joseph},
Wechallenge conventional accounts of the rise and fall of strategic planningby examining the history and evolution of strategic planning practices at the General Electric Company (GE) during six CEO regimes: Wilson, Cordiner, Borch, Jones, Welch and Immelt. We distinguish strategic planningd a system of strategy formulation, decision making and controld from particular planning technologies such as SBUplanning.We showhowan integrative systemof strategic planning was first established in GE in… CONTINUE READING
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