Riding the Waves of Culture. Understanding Cultural Diversity in Business (3rd ed)

  title={Riding the Waves of Culture. Understanding Cultural Diversity in Business (3rd ed)},
  author={Alfons Trompenaars and Charles. Hampden-Turner},
Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to manager and encourages readers to get to know their own culture before doing business with others. The author explores the cultural extremes and the incomprehension that can arise when doing business across cultures - even when people are working for the same company. The book explains that there are… Expand
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