Reward Comparison: The Achilles' heel and hope for addiction.

  title={Reward Comparison: The Achilles' heel and hope for addiction.},
  author={Patricia Sue Grigson},
  journal={Drug discovery today. Disease models},
  volume={5 4},
In the words of the late Charles Flaherty, reward comparison is commonplace. Rats and man, it appears, compare all rewards and this capacity likely contributes to our ability to select the most appropriate reward/behavior (food, water, salt, sex), at the most ideal level (e.g., a certain sweetness), at any given time. A second advantage of our predisposition for reward comparison is that the availability of rich alternative rewards can protect against our becoming addicted to any single reward… CONTINUE READING

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