Reviving Campbell’s Paradigm for Attitude Research

  title={Reviving Campbell’s Paradigm for Attitude Research},
  author={Florian G. Kaiser and Katarzyna Byrka and Terry Hartig},
  journal={Personality and Social Psychology Review},
  pages={351 - 367}
Because people often say one thing and do another, social psychologists have abandoned the idea of a simple or axiomatic connection between attitude and behavior. Nearly 50 years ago, however, Donald Campbell proposed that the root of the seeming inconsistency between attitude and behavior lies in disregard of behavioral costs. According to Campbell, attitude— behavior gaps are empirical chimeras. Verbal claims and other overt behaviors regarding an attitude object all arise from one… 

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