Revisiting the IMC construct

@article{Kliatchko2008RevisitingTI,
  title={Revisiting the IMC construct},
  author={Jerry G. Kliatchko},
  journal={International Journal of Advertising},
  year={2008},
  volume={27},
  pages={133 - 160}
}
  • Jerry G. Kliatchko
  • Published 2008
  • Computer Science
  • International Journal of Advertising
  • This paper re-examines a definition of integrated marketing communications (IMC) previously published in this journal, and proposes a revision to that original definition. It reviews topics of research studies conducted on IMC since its inception to the present, and establishes that the theoretical foundations and definitional issues of IMC continue to be an important area of research for most academics. This paper introduces the four pillars of IMC as an offshoot of the proposed revised… CONTINUE READING
    231 Citations
    Integrated Marketing Communications (IMC): Why Does It Fail?
    • 34
    Integrated marketing communications: How can we measure its effectiveness?
    • 43
    “IMC is dead. Long live IMC” Academic vs Practitioners’ views
    • 2011
    • 5
    • Highly Influenced
    • PDF
    Using Means-End Analysis to Test Integrated Marketing Communications Effects
    • 11
    • Highly Influenced

    References

    SHOWING 1-10 OF 84 REFERENCES
    Towards a new definition of Integrated Marketing Communications (IMC)
    • 178
    Theoretical Concept or Management Fashion?
    • 165
    The Emergence Of IMC: A Theoretical Perspective
    • 257
    • Highly Influential
    Perceptions of IMC and organisational change among agencies in South Africa
    • 28
    New paradigm – IMC – under fire
    • 53
    PERFORMANCE AUDITING OF INTEGRATED MARKETING COMMUNICATION (IMC) ACTIONS AND OUTCOMES
    • 134
    Integrated relationship-marketing communications: a key opportunity for IMC
    • 18
    Advances in the internal marketing concept: definition, synthesis and extension
    • 581
    IMC–performance relationship: further insight and evidence from the Australian marketplace
    • 77
    • Highly Influential