Review articles: purpose, process, and structure

@article{Palmatier2018ReviewAP,
  title={Review articles: purpose, process, and structure},
  author={Robert W. Palmatier and Mark B. Houston and John S. Hulland},
  journal={Journal of the Academy of Marketing Science},
  year={2018},
  volume={46},
  pages={1-5}
}
Many research disciplines feature high-impact journals that are dedicated outlets for review papers (or review–conceptual combinations) (e.g., Academy of Management Review, Psychology Bulletin, Medicinal Research Reviews). The rationale for such outlets is the premise that research integration and synthesis provides an important, and possibly even a required, step in the scientific process. Review papers tend to include both quantitative (i.e., meta-analytic, systematic reviews) and narrative… 

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