Revenue-sharing contracts across an extended supply chain

  title={Revenue-sharing contracts across an extended supply chain},
  author={Bo van der Rhee and Glen M. Schmidt and Jack A. A. van der Veen and V. Venugopal},
Revenue-sharing contracts have been heavily researched and promoted in the academic literature. However, despite some well-documented examples (e.g., the way Blockbuster and film studios were able to increase availability of the latest video releases in rental shops through a revenue-sharing contract), they seem to be much less prevalent in practice. A possible reason for this gap between theory and practice is that most academic research has focused on two-party contracts involving only one… CONTINUE READING