Revenue management model for on-demand IT services

@article{Liu2010RevenueMM,
  title={Revenue management model for on-demand IT services},
  author={Tieming Liu and Chinnatat Methapatara and Laura Wynter},
  journal={European Journal of Operational Research},
  year={2010},
  volume={207},
  pages={401-408}
}
This paper presents a model for applying revenue management to on-demand IT services. The multinomial logit model is used to describe customer choice over multiple classes with different service-level agreements (SLAs). A nonlinear programming model is provided to determine the optimal price or service level for each class. Through a numerical analysis, we… CONTINUE READING