Revenue Driven Resource Allocation: Funding Authority, Incentives, and New Product Development Portfolio Management


T first step in transforming strategy from a hopeful statement about the future into an operational reality is to allocate resources to innovation and new product development (NPD) programs in a portfolio. Resource allocation and NPD portfolio decisions often span multiple levels of the organization’s hierarchy, leading to questions about how much authority… (More)
DOI: 10.1287/mnsc.1090.1046


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