Rethinking the role of affect in health communication: (544772013-002)

  title={Rethinking the role of affect in health communication: (544772013-002)},
  author={Enny Das},
  • E. Das
  • Published 1 June 2012
  • Medicine
volume 14 issue 2 It is not difficult to find good examples of extreme scare tactics in health communication. Cigarette warning labels show images of diseased lungs and open heart surgery, anti-drinking campaigns use vivid images how drinking and driving may result in fatal car accidents, and medical professionals remind obese patients that their eating habit may end up getting them killed. Health campaigns and warnings often include highly threatening material based on the assumption that the… 
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    Psychological bulletin
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