Corpus ID: 142108394

Rethinking Disney: Private Control, Public Dimensions

  title={Rethinking Disney: Private Control, Public Dimensions},
  author={Mike Budd and M. Kirsch},
In recent years, the Walt Disney Company has grown far beyond its beginnings in animated films and theme parks to become a major multinational corporation with global reach. As the company's activities have grown more complex and its influence more ubiquitous, both its internal practices and its attempts to control its now global public environment have generated conflicts that contradict the classic Disney publicity image. The 11 wide-ranging, interdisciplinary essays in this collection cover… Expand
14 Citations