Retailer Adoption of Mobile Payment: A Qualitative Study

  title={Retailer Adoption of Mobile Payment: A Qualitative Study},
  author={Krassie Petrova and Bo Wang},
  journal={J. Electron. Commer. Organ.},
  • K. PetrovaBo Wang
  • Published 1 October 2013
  • Business
  • J. Electron. Commer. Organ.
This qualitative study aimed to identify the motivating factors and the challenges related to the adoption of mobile payment mPayment by small business retailers. Data collected from semi-structured personal interviews with a small group of participants were analyzed applying a content analysis approach. The findings indicate that retailer demand for mPayment was motivated mainly by perceived customer expectations for a convenient faster way to pay using the ubiquitous mobile technology, as… 

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