• Corpus ID: 13748863

Retail Shoppability: The Impact Of Store Atmospherics & Store Layout On Consumer Buying Patterns

@article{Singh2014RetailST,
  title={Retail Shoppability: The Impact Of Store Atmospherics \& Store Layout On Consumer Buying Patterns},
  author={Priyanka Singh and Neha Katiyar and Gaurav Verma},
  journal={International Journal of Scientific \& Technology Research},
  year={2014},
  volume={3},
  pages={15-23}
}
Retail shoppability, defined as the ability of the retail environment to translate consumer demand into purchase. It is making consumers’ needs salient in specific retail settings & turning shoppers into buyers. The primary motivation to study store image has been to investigate the store atmospherics & store layout as a predictor of consumer behaviour and store performance..This paper enhances previous conceptualizations of store image by introducing the concept referred to as retail… 

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