Retail Channel Structure Impact on Strategic Engineering Product Design

Abstract

W examine, in a strategic setting, the broad issue of how retail channel structures—retail monopoly versus retail duopoly—impact a manufacturer’s optimal new product design, both in terms of engineering design specifications as well as manufacturer and retailer profits. Our strategic framework enables manufacturers in specific contexts to anticipate the… (More)
DOI: 10.1287/mnsc.1110.1326

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Cite this paper

@article{Williams2011RetailCS, title={Retail Channel Structure Impact on Strategic Engineering Product Design}, author={Nathan Williams and P. K. Kannan and Shapour Azarm}, journal={Management Science}, year={2011}, volume={57}, pages={897-914} }