Results of large scale media antismoking campaign in Australia: North Coast "Quit for Life" programme.

  title={Results of large scale media antismoking campaign in Australia: North Coast "Quit for Life" programme.},
  author={Garry Egger and Wendy Anton Fitzgerald and G Frape and A Monaem and Pablo Rubinstein and C F Tyler and B M McKay},
  journal={British medical journal},
  volume={287 6399},
A three community study was carried out in northern New South Wales, Australia, to determine the effectiveness of interventions via media and media plus community programmes in altering behaviours of life style, including smoking, dietary fat intake, and exercise. Results were analysed of one aspect of the "North Coast Healthy Lifestyle Programme" entitled "Quit for Life," which aimed at reducing cigarette smoking over a two year period. There was a significant decline in the prevalence of… CONTINUE READING

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