Response to Business Turbulence by Kenya Commercial Bank

  title={Response to Business Turbulence by Kenya Commercial Bank},
  author={Dedan Kimathi},
Purpose: Understanding the environmental changes in the banking sector and their effect on banking business could help the players in the banking industry develop rational strategies to effectively respond. This study sought to examine the strategic responses to business turbulence by Kenya Commercial Bank. The study was guided by the following specific objectives: to determine the environmental factors that affect the business of Commercial Banks in Kenya; to establish the strategic responses… CONTINUE READING