Researching Mere Exposure Effects to Advertising - Theoretical Foundations and Methodological Implications

@article{Grimes2007ResearchingME,
  title={Researching Mere Exposure Effects to Advertising - Theoretical Foundations and Methodological Implications},
  author={Anthony Grimes and P. Kitchen},
  journal={International Journal of Market Research},
  year={2007},
  volume={49},
  pages={191 - 219}
}
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