Research on Web-of-Trust-Based Personalized Seller Recommendation Algorithm for E-Commerce

Abstract

Trust evaluation and personalized recommendation are two challenge problems in large scale e-commerce applications. In this paper, we present a novel web-of-trust-based personalized seller recommendation algorithm. Starting from transaction-related data and trading relationship, the buyer-buyer web-of-trust and buyer-seller web-of-trust for recommendation… (More)
DOI: 10.1109/ICEBE.2011.62

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