Research on Business Model of Mobile TV in China - The Case of CMMB

Abstract

This paper first summarizes the theory of business model and mobile TV, then It adopts a generic research framework for business model of mobile TV, including organization, technology, service and finance. Finally, based on the example of CMMB (China mobile multimedia broadcasting), the business model of mobile TV in China is analyzed. 
DOI: 10.1109/ICEE.2010.1090

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Cite this paper

@article{Rui2010ResearchOB, title={Research on Business Model of Mobile TV in China - The Case of CMMB}, author={Zhang Rui and Zhang Jin-long}, journal={2010 International Conference on E-Business and E-Government}, year={2010}, pages={4340-4343} }