Research and reality: using mobile messages to promote maternal health in rural India

Abstract

Rural health workers in India do not always have the training, credibility or motivation to effectively convince clients to adopt healthy practices. To help build their efficacy, we provided them with messages on mobile phones to present to clients. We present a study which compared three presentations of persuasive health messages by health workers using a… (More)
DOI: 10.1145/2369220.2369253

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