• Corpus ID: 35122848


  author={Nicholas Christenfeld},
Many of the decisions that people must make involve selections from arrays of identical options. The six studies presented explored people's preferences in two contexts: choosing one item from rows of identical items and choosing a route from a series of identical routes. The first three studies examined preferences for items in particular positions. Whether people were choosing a product from a grocery shelf, deciding which bathroom stall to use, or marking a box on a questionnaire, they… 

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