Research Recruitment Using Facebook Advertising: Big Potential, Big Challenges

@article{Kapp2012ResearchRU,
  title={Research Recruitment Using Facebook Advertising: Big Potential, Big Challenges},
  author={Julie M Kapp and Colleen M. Peters and Debra Parker Oliver},
  journal={Journal of Cancer Education},
  year={2012},
  volume={28},
  pages={134-137}
}
To our knowledge, ours is the first study to report on Facebook advertising as an exclusive mechanism for recruiting women ages 35–49 years residing in the USA into a health-related research study. We directed our survey to women ages 35–49 years who resided in the USA exclusively using three Facebook advertisements. Women were then redirected to our survey site. There were 20,568,960 women on Facebook that met the eligibility criteria. The three ads resulted in 899,998 impressions with a reach… CONTINUE READING
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