Research Note - The Role of Production Lead Time and Demand Uncertainty in Marketing Durable Goods

  title={Research Note - The Role of Production Lead Time and Demand Uncertainty in Marketing Durable Goods},
  author={Preyas S. Desai and Oded Koenigsberg and Devavrat Purohit},
  journal={Management Science},
F often have to make their production decisions under conditions of demand uncertainty. This is especially true for product categories such as automobiles and technology goods where the lead time needed for manufacturing forces firms to make production decisions well in advance of the selling season. Once the firm has produced the goods, the available production volume affects the firm’s subsequent marketing decisions. In this paper, we study the relationship between the firm’s production and… CONTINUE READING
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