Research Note - Privacy Concerns and Privacy-Protective Behavior in Synchronous Online Social Interactions

  title={Research Note - Privacy Concerns and Privacy-Protective Behavior in Synchronous Online Social Interactions},
  author={Zhenhui Jiang and Cheng Suang Heng and Ben C. F. Choi},
  journal={Inf. Syst. Res.},
Privacy is of prime importance to many individuals when they attempt to develop online social relationships. Nonetheless, it has been observed that individuals' behavior is at times inconsistent with their privacy concerns, e.g., they disclose substantial private information in synchronous online social interactions, even though they are aware of the risks involved. Drawing on the hyperpersonal framework and the privacy calculus perspective, this paper elucidates the interesting roles of… 

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