Research Commentary - Long Tails vs. Superstars: The Effect of Information Technology on Product Variety and Sales Concentration Patterns

@article{Brynjolfsson2010ResearchC,
  title={Research Commentary - Long Tails vs. Superstars: The Effect of Information Technology on Product Variety and Sales Concentration Patterns},
  author={Erik Brynjolfsson and Yu Hu and Michael D. Smith},
  journal={Information Systems Research},
  year={2010},
  volume={21},
  pages={736-747}
}
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A longer tail? Estimating the shape of Amazon’s sales distribution curve in 2008

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Commentary: The Effect of IT on Product Variety and Sales Concentration Patterns

  • Brynjolfsson et al. Research
  • Information Systems Research
  • 2010

Most consumers start their online shopping research with a search engine (June 1)

  • Internet Retailer Magazine.
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  • 2010

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