Research Commentary - Informing Privacy Research Through Information Systems, Psychology, and Behavioral Economics: Thinking Outside the "APCO" Box

  title={Research Commentary - Informing Privacy Research Through Information Systems, Psychology, and Behavioral Economics: Thinking Outside the "APCO" Box},
  author={Tamara Dinev and Allen R. McConnell and H. Jeff Smith},
  journal={Inf. Syst. Res.},
Recently, several researchers provided overarching macromodels to explain individuals’ privacy-related decision making. These macromodels—and almost all of the published privacy-related information systems (IS) studies to date—rely on a covert assumption: responses to external stimuli result in deliberate analyses, which lead to fully informed privacy-related attitudes and behaviors. The most expansive of these macromodels, labeled “Antecedents–Privacy Concerns–Outcomes” (APCO), reflects this… 

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