Reputation and ethical behaviour in a crisis : predicting survival

@inproceedings{Watson2007ReputationAE,
  title={Reputation and ethical behaviour in a crisis : predicting survival},
  author={Tom Watson},
  year={2007}
}
Purpose – The purpose of this paper is to explore the interrelation of reputation with corporate performance in a crisis and consider the factors that make up the balance between strong recovery, bare survival and failure. The emphasis is on corporate communication and corporate governance. Design/methodology/approach – The current debate on reputation and… CONTINUE READING