Reputation and corporate responsibility

@inproceedings{Lewis2003ReputationAC,
  title={Reputation and corporate responsibility},
  author={Stewart P. Lewis},
  year={2003}
}
In this paper the author tracks the rise of corporate social responsibility (CSR) as a concern and an ever‐growing factor in stakeholder expectations. Using MORI data from a range of stakeholder audiences, the author argues that CSR is now established as a fundamental addition to stakeholders’ criteria for judging companies, and calls for a reappraisal of companies’ brand and reputation management. As well as being a threat to companies’ reputation and prosperity, CSR also represents an… CONTINUE READING

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