Reputation and Decision Making Under Ambiguity: A Study of US Venture Capital Firms' Investments in the Emerging Clean Energy Sector

@article{Petkova2011ReputationAD,
  title={Reputation and Decision Making Under Ambiguity: A Study of US Venture Capital Firms' Investments in the Emerging Clean Energy Sector},
  author={Antoaneta P. Petkova and Anu Wadhwa and Xin Yao and Sanjay Jain},
  journal={ERN: Uncertainty \& Risk Modeling (Topic)},
  year={2011}
}
This study examines the role of reputation on decision making under ambiguity. Drawing on social cognition and behavioral theories, we propose that a firm's reputation exerts dual pressures on its decision making under ambiguity. On the one hand, a firm's reputation increases its aspirations for future performance and promotes its engagement in risky strategies to achieve them. On the other hand, preserving the already established reputation requires a firm to deliver consistent performance… 
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