Representing small business web presence content: the web presence pyramid model

  title={Representing small business web presence content: the web presence pyramid model},
  author={Stephen Burgess},
  journal={European Journal of Information Systems},
  • Stephen Burgess
  • Published 1 March 2016
  • Business, Computer Science
  • European Journal of Information Systems
This article investigates ‘stage’ models that have been developed for researchers, practitioners and policymakers to explain how small businesses move from a basic to a sophisticated online presence and/or provide advice as to how they could do this. The main problem of these models is that small businesses do not necessarily develop their online presence in this manner. In addition, they do not consider that the online presence of most small businesses extends beyond their own website to the… 

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