Representing a “revolution”: how the popular press has portrayed personalized medicine

  title={Representing a “revolution”: how the popular press has portrayed personalized medicine},
  author={MA AlessandroRMarcon and Mark Bieber BSc and FRSC Timothy Caulfield LLM},
  journal={Genetics in Medicine},
This study investigated the portrayal of “personalized” and “precision” medicine (PM) in North American news over the past decade. Content analysis of print and online news was conducted to determine how PM has been defined and to identify the frames used to discuss PM, including associated topics, benefits, and concerns. A data set was built using the FACTIVA database, searching for popular North American publications with the terms “personalized (personalised) medicine” and/or “precision… CONTINUE READING

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