Replications and Extensions in Marketing - Rarely Published But Quite Contrary

  title={Replications and Extensions in Marketing - Rarely Published But Quite Contrary},
  author={Raymond Hubbard and J. Scott Armstrong},
  journal={Wharton School: Marketing (Topic)},

Replication Research in Marketing Revisited: A Note on a Disturbing Trend

Over the past decade, researchers have expressed concerns over what seemed to be a paucity of replications. In line with this, editorial policies of some leading marketing journals have been modified

Replications of Forecasting Research

We have examined the frequency of replications published in the two leading forecasting journals, the International Journal of Forecasting (IJF) and the Journal of Forecasting (JoF). Replications in

Inter-study and intra-study replications in leading marketing journals: a longitudinal analysis

Purpose The authors aimed to examine the presence and character of inter- and intra-approaches to replication studies published in five leading marketing journals (Journal of Marketing,

Replication in Advertising Research, 1980–2012: A Longitudinal Analysis of Leading Advertising Journals

This study analyzed replication in 1980 through 2012 issues of the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, and Journal of Current Issues and

Replications hardly possible: reporting practice in top-tier marketing journals

Purpose The purpose of this paper is to highlight the role of replications for science, and in particular the knowledge development process. Design/methodology/approach

Reinquiries in Advertising Research

The idea that replicated studies should always get the same results is a common belief and one of the cornerstones of science’s claim to objectivity and truth. Consistent with this perspective,

One of the most cited persuasion studies but no success in replication: investigating replication using Petty, Cacioppo, and Goldman (1981) as an example

ABSTRACT Scientific progress depends on replication even though replications are generally not recognized for their research contributions. Recently many behavioral sciences have paid a great deal of

The Effect of Replications on Citation Patterns: Evidence From a Large-Scale Reproducibility Project

Investigating 95 replications conducted in the context of the Reproducibility Project: Psychology found little evidence for an adjustment of citation patterns in response to the publication of these independent replication attempts, robust to the choice of replication criterion, various model specifications, and the composition of the contrast group.



Replication in Advertising Research: 1977, 1978, 1979

Abstract A content analysis of all 1977, 1978 and 1979 issues of the leading advertising, marketing and communication publications was conducted to determine the frequency of replication in

Replication in Empirical Economics: The Journal of Money, Credit and Banking Project

This paper examines the role of replication in empirical economic research. It presents the findings of a two-year study that collected programs and data from authors and attempted to replicate their

Publication Decisions and their Possible Effects on Inferences Drawn from Tests of Significance—or Vice Versa

Abstract There is some evidence that in fields where statistical tests of significance are commonly used, research which yields nonsignificant results is not published. Such research being unknown to

Are null results becoming an endangered species in marketing?

Editorial procedures in the social and biomedical sciences are said to promote studies that falsely reject the null hypothesis. This problem may also exist in major marketing journals. Of 692 papers

Consumer Research: How valid and useful are all our consumer behavior research findings?

W HETHER one does, sells, and/or buys consumer research, it stands to reason one should be able to critically evaluate and distinguish that which is acceptable from that which is junk. However,

Double Jeopardy Revisited

In any given time period, a small brand typically has far fewer buyers than a larger brand. In addition, its buyers tend to buy it less often. This pattern is an instance of a widespread phenomenon

The Consequences of Journal Editorial Policies and a Suggestion for Revision

  • E. Feige
  • Economics
    Journal of Political Economy
  • 1975
The state of the art of any social science is largely embodied in its journal literature. Since this literature is so central in determining both the current and future direction and nature of

The Advertising Budgeting Practices of Industrial Marketers

Spiraling inflation, rapidly increasing media costs, and the greater accountability that the advertising manager must now assume require a budget appropriation for advertising that will lead to the

Developing, Disseminating, and Utilizing Marketing Knowledge

  • Business
  • 1988
The American Marketing Association's Task Force on the Development of Marketing Thought, organized in late 1984, has completed six position papers on how the marketing discipline develops,

The Significance of Statistical Significance Tests in Marketing Research

Classical statistical significance testing is the primary method by which marketing researchers empirically test hypotheses and draw inferences about theories. The authors discuss the interpretation