Replications and Extensions in Marketing - Rarely Published But Quite Contrary

@article{Hubbard1994ReplicationsAE,
  title={Replications and Extensions in Marketing - Rarely Published But Quite Contrary},
  author={Raymond Hubbard and J. Scott Armstrong},
  journal={Wharton School: Marketing (Topic)},
  year={1994}
}

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TLDR
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