Replacing relative reinforcing efficacy with behavioral economic demand curves.

  title={Replacing relative reinforcing efficacy with behavioral economic demand curves.},
  author={Matthew W. Johnson and Warren K. Bickel},
  journal={Journal of the experimental analysis of behavior},
  volume={85 1},
Relative reinforcing efficacy refers to the behavior-strengthening or maintaining property of a reinforcer when compared to that of another reinforcer. Traditional measures of relative reinforcing efficacy sometimes have led to discordant results across and within studies. By contrast, previous investigations have found traditional measures to be congruent with behavioral economic measures, which provide a framework for integrating the discordant results. This study tested whether the… CONTINUE READING
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