Repenting Hyperopia: An Analysis of Self-Control Regrets

  title={Repenting Hyperopia: An Analysis of Self-Control Regrets},
  author={Ran Kivetz and Anat Keinan},
  journal={Journal of Consumer Research},
This article proposes that supposedly farsighted (hyperopic) choices of virtue over vice evoke increasing regret over time. We demonstrate that greater temporal separation between a choice and its assessment enhances the regret (or anticipated regret) of virtuous decisions (e.g., choosing work over pleasure). We argue that this finding reflects the differential impact of time on the affective determinants of self-control regrets. In particular, we show that greater temporal perspective… 

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