Renovating the Pyramid of Needs

@article{Kenrick2010RenovatingTP,
  title={Renovating the Pyramid of Needs},
  author={D. Kenrick and Vladas Griskevicius and S. L. Neuberg and Mark J. Schaller},
  journal={Perspectives on Psychological Science},
  year={2010},
  volume={5},
  pages={292 - 314}
}
  • D. Kenrick, Vladas Griskevicius, +1 author Mark J. Schaller
  • Published 2010
  • Medicine, Sociology
  • Perspectives on Psychological Science
  • Maslow’s pyramid of human needs, proposed in 1943, has been one of the most cognitively contagious ideas in the behavioral sciences. Anticipating later evolutionary views of human motivation and cognition, Maslow viewed human motives as based in innate and universal predispositions. We revisit the idea of a motivational hierarchy in light of theoretical developments at the interface of evolutionary biology, anthropology, and psychology. After considering motives at three different levels of… CONTINUE READING

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