Remembering pictures: pleasure and arousal in memory.

  title={Remembering pictures: pleasure and arousal in memory.},
  author={Margaret M. Bradley and Mark K. Greenwald and Mark C. Petry and Peter J. Lang},
  journal={Journal of experimental psychology. Learning, memory, and cognition},
  volume={18 2},
Incidental memory performance for pictures that varied along the affective dimensions of pleasantness and arousal was assessed. For both an immediate and delayed (1 year later) free-recall task, only the arousal dimension had a stable effect on memory performance: Pictures rated as highly arousing were remembered better than low-arousal stimuli. This effect was corroborated in a speeded recognition test, in which high-arousal materials encoded earlier in the experiment produced faster reaction… CONTINUE READING
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