Remembering Commercials Presented in Different Media

@inproceedings{Furnham1987RememberingCP,
  title={Remembering Commercials Presented in Different Media},
  author={Adrian Furnham and Christine Williams},
  year={1987}
}
Abstract Subjects attended to three advertisements presented in three different media (print, audio‐only and audiovisual). They were tested for cued recall of the content immediately after presentation. Though there were no significant differences in recall between the three advertisements, there was a significant medium effect and a significant interaction. Overall memory for material was best from print and worst in the audiovisual condition, with audio‐only presentation intermediate between… CONTINUE READING

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