Corpus ID: 17058172

Relevance of Branding in Insurance Sector

@inproceedings{Singh2011RelevanceOB,
  title={Relevance of Branding in Insurance Sector},
  author={D. Singh and R. Priyadarshi and Snehal. Kannaujia and P. Kumar},
  year={2011}
}
In the changing market scenario, insurance companies have realized the inherent value of brands and consider them ‘valuable assets’. Brand equity is the value buildup in a brand due to the positive perception of customers. The value of brand equity is the expected future revenue from the branded product as compare to unbranded product as there is proliferation of brands in the market place; insurance companies try to protect their brand equity by suitable brand differentiation and other means… Expand

Tables from this paper

References

SHOWING 1-10 OF 18 REFERENCES
The perceived benefits of an environmental management standard
  • D. Holt
  • Business, Computer Science
  • Bus. Process. Manag. J.
  • 1998
  • 34
Management of greenness in technology marketing
  • 2009
THANGAVEL M.Com, M.B.A., Ph.D., OVERVIEW OF INDIAN INSURANCE SECTOR
  • Volume 22,
  • 2008
pp:87-95), influence of consumer and investor opinions for green corporate accountability
  • 2008
Insurance sector dynamics: towards transformation into learning International Journal of Scientific & Engineering Research Volume 2, Issue
  • Learning Organization, The,
  • 2007
Insurance sector dynamics: towards transformation into learning IJSER ©
  • Learning Organization, The
  • 2007
the Black Book ‘Green Fifty’: The top Environmentally Responsible Outsourcing Vendors
  • 2007
‚the Black Book 'Green Fifty': The top Environmentally Responsible Outsourcing Vendors of
  • 2007
...
1
2
...