Relative contributions of protection motivation theory components in predicting exercise intentions and behavior.

@article{Wurtele1987RelativeCO,
  title={Relative contributions of protection motivation theory components in predicting exercise intentions and behavior.},
  author={Sandy K. Wurtele and Jim Maddux},
  journal={Health psychology : official journal of the Division of Health Psychology, American Psychological Association},
  year={1987},
  volume={6 5},
  pages={453-66}
}
A factorial design was employed to test the relative effectiveness of the four cognitive appraisal processes (severity, vulnerability, response efficacy, and self-efficacy) contained in the revised protection motivation theory (PMT). One hundred sixty undergraduate women read persuasive appeals for increasing exercise, which varied on these four dimensions. As predicted, both the vulnerability and self-efficacy variables enhanced intentions to exercise along with similar effects on self… CONTINUE READING

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