Relationshopping: Investigating the market metaphor in online dating

@article{Heino2010RelationshoppingIT,
  title={Relationshopping: Investigating the market metaphor in online dating},
  author={Rebecca Heino and Nicole B. Ellison and Jennifer L. Gibbs},
  journal={Journal of Social and Personal Relationships},
  year={2010},
  volume={27},
  pages={427 - 447}
}
In this manuscript we explore the ways in which the marketplace metaphor resonates with online dating participants and how this conceptual framework influences how they assess themselves, assess others, and make decisions about whom to pursue. Taking a metaphor approach enables us to highlight the ways in which participants’ language shapes their self-concept and interactions with potential partners. Qualitative analysis of in-depth interviews with 34 participants from a large online dating… 

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