Relationships of Consumer Characteristics and Food Deprivation to Food Purchasing Behavior

@article{Mela1996RelationshipsOC,
  title={Relationships of Consumer Characteristics and Food Deprivation to Food Purchasing Behavior},
  author={David Jason Mela and Jacqueline I. Aaron and Susan J Gatenby},
  journal={Physiology & Behavior},
  year={1996},
  volume={60},
  pages={1331-1335}
}
A large part of domestic food intake may be determined by retail food purchase behavior, and it is commonly believed that this may be significantly influenced by the shopper's state of food deprivation. In the present study, 198 subjects recruited just prior to shopping at a large supermarket completed questionnaires eliciting information on demographic and situational variables, along with measures of time since last eating (TSLE), hunger, and dietary restraint. Upon leaving the store… CONTINUE READING
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