Relationships Between Blogs as EWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction

@article{Thorson2006RelationshipsBB,
  title={Relationships Between Blogs as EWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction},
  author={Kjerstin Thorson and Shelly Rodgers},
  journal={Journal of Interactive Advertising},
  year={2006},
  volume={6},
  pages={44 - 5}
}
Abstract The purpose of this research was to examine the effects of a political candidate’s blog-a form of eWOM (electronic Word-of-Mouth)-on attitudes toward the website, attitudes toward the political candidate, and intentions to vote. The results showed that interactivity in the form of a blog significantly influenced attitude toward the website, but not attitudes toward the candidate or voting intention. However, perceived interactivity influenced all three dependent variables, but did not… Expand
The Impact of Perceived Interactivity on Individual Participation in micro-Blogging
TLDR
The features of micro-blogs such as subscription, broadcasting and interoperability are believed to influence users’ perception of interactivity, which is considered as a key factor affecting individuals’ sense of telepresence and social presence, and eventually affect individuals' participation in microblogging. Expand
Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention
TLDR
This study examines how network externalities, in terms of perceived network size and perceived complementarity, enhance micro-blogging service users' perceived interactivity, and how such perception of interactivity influences their satisfaction and continuance intention. Expand
Understanding social networking sites continuance: The perspectives of gratifications, interactivity and network externalities
TLDR
The findings reveal that emotional gratifications and social gratifications are the key predictors of users’ continuance intention toward social networking sites (SNSs) and perceived network size and perceived complementarity affect machine interactivity and person interactivity significantly. Expand
Following the Fashionable Friend: The Power of Social Media
ABSTRACT This article investigates—and compares—the effects of brand publicity in social and “traditional” digital media. In an analysis of consumer responses to identical brand publicity in sevenExpand
Digital Storytelling and Parasocial Interaction for Brand-Consumer Relationship
Although parasocial interaction as an illusionary experience has been studied extensively in the offline environment, it has only recently attracted research attention in the digital marketingExpand
Vlog and brand evaluations: the influence of parasocial interaction
Purpose The purpose of this paper is to investigate the marketing results of video blogging (vlogging). In particular, the authors are interested in understanding which video bloggers (vloggers) canExpand
Investigating the determinants of travel blogs influencing readers' intention to travel
The purpose of this study is to propose and examine a new research model that can capture affective, cognitive and cyber-interactive elements influencing travel blog readers' behavioural intention toExpand
Effect of psychological closeness on consumer attitudes toward fashion blogs: the moderating effect of fashion leadership and interpersonal LOV
This study examines the influence of psychological closeness to a personal fashion blogger on individuals' attitude toward a fashion blog and purchase intention toward the fashion products displayedExpand
Travelers’ parasocial interactions in online travel communities
ABSTRACT This study explores whether, through parasocial interaction (PSI), trust in other travel community users drives travelers’ satisfaction with those communities as well as their travelExpand
Social CEOs: The effects of CEOs’ communication styles and parasocial interaction on social networking sites
TLDR
This study illuminated how CEOs’ responsive and assertive communications induce theCEOs’ followers to perceive the corporate leaders as amicable role models and caring friends, which in turn improve their trust of, satisfaction with, and advocacy for the company. Expand
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 39 REFERENCES
On-Line Interaction and Why Candidates Avoid It
The Internet has properties that make possible increased interaction between citizens and political leaders. Interviews of campaign staff and analysis of U.S. candidate websites in 1996 and 1998,Expand
Explicating Web Site Interactivity
TLDR
The results indicate that the level of Web site interactivity influenced participants’ perceptions of the candidate as well as their levels of agreement with his policy positions. Expand
The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites
Abstract This experiment examines interactivity and vividness in commercial web sites. We expected increased levels of interactivity and vividness would lead to more positive attitudes toward webExpand
Antecedents and Consequences of Perceived Interactivity
Abstract The study reported in this paper investigated how, as antecedents, personal factors influence consumers’ perception of a web site’s interactivity in the context of making a purchaseExpand
Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity
TLDR
A multistage method is used to identify and refine measures of perceived interactivity (MPI), and three overlapping constructs that are central to interactivity are explored: direction of communication, user control, and time. Expand
Impact of Motivation, Attraction, and Parasocial Interaction on Talk Radio listening
We examined the impact of motivation, interpersonal attraction, and parasocial interaction (PSI) on listening to public affairs talk radio. Hierarchical regression identified several results. PSI andExpand
Interactivity: a concept explication
TLDR
It is suggested that interactivity is both a media and psychological factor that varies across communication technologies, communication contexts, and people’s perceptions. Expand
A Beginning Look at the Effects of Interactivity, Product Involvement and Web Experience on Comprehension: Brand Web Sites as Interactive Advertising
TLDR
The results of this study indicate two very important things—interactivity helps to improve comprehension and individual differences are important factors influencing this relationship. Expand
Testing the Interactivity Model: Communication Processes, Partner Assessments, and the Quality of Collaborative Work
TLDR
Results show that interfaces that promote higher mutuality and involvement lead to more favorable perceptions of partners' credibility and attraction, and those perceptions are systematically related to higher-quality decisions and more influence. Expand
Interactivity reexamined: A baseline analysis of early business web sites
This study reexamined the concept of interactivity and proposed that interactivity be defined as the extent to which the communicator and the audience respond to each other's communication need.Expand
...
1
2
3
4
...